On the ground floor, the current collection is presented on the so-called „Index“: This special stand consists of two elements that can be moved to the side and offers space for hanging and laying goods, just as needed. Illuminated displays impressively set the scene for the products on the shelves.

A wall made of dark, specially processed cork not only gives the room a rough character, but also pays homage to the high value placed on material innovation in Stone Island’s products. The machining process of the materiality is particularly acknowledged on another accent wall: On several screens integrated in front of a red background, sections of the process can be admired. Another highlight is the digital mannequin, which gives background information on certain goods.

A piece of designer furniture by Elvis Wesley serves as a special eye-catcher. This life-size aluminium case provides more or less insight into special individual pieces or whole collections, as required.

Stone Island’s new flagship store offers an innovative shopping experience without being overloaded. Function and aesthetics are skilfully balanced – this makes the brand a unique experience.