{"id":1045,"date":"2019-02-01T18:23:46","date_gmt":"2019-02-01T17:23:46","guid":{"rendered":"https:\/\/gruschwitz.de\/?page_id=1045"},"modified":"2025-11-26T11:27:38","modified_gmt":"2025-11-26T10:27:38","slug":"showroom-fuer-comma-neu-interpretiert","status":"publish","type":"page","link":"https:\/\/gruschwitz.de\/en\/projekte\/showroom-fuer-comma-neu-interpretiert\/","title":{"rendered":"Comma, Showroom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1045\" class=\"elementor elementor-1045\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59dec7dd e-con-full e-flex e-con e-parent\" data-id=\"59dec7dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1048,&quot;url&quot;:&quot;https:\\\/\\\/gruschwitz.de\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Comma-Full-HD.webp&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-311e005c e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"311e005c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-123,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a8d25df e-con-full e-flex e-con e-child\" data-id=\"7a8d25df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40be1bd elementor-widget elementor-widget-heading\" data-id=\"40be1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Showroom f\u00fcr Comma neu interpretiert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d13d3b elementor-widget elementor-widget-text-editor\" data-id=\"40d13d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr das neue Shop Konzept der Modemarke comma, erstellten wir im ersten Schritt eine ausf\u00fchrliche Zielgruppenanalyse anhand einer Limbic Map.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30bd80c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"30bd80c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31620681 e-flex e-con-boxed e-con e-parent\" data-id=\"31620681\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e3ef1f e-con-full e-flex e-con e-child\" data-id=\"4e3ef1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-587d7344 e-con-full e-flex e-con e-child\" data-id=\"587d7344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd358d9 elementor-widget elementor-widget-text-editor\" data-id=\"7dd358d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Dabei wurden alle menschlichen Werte, W\u00fcnsche und Eigenschaften in einer Grafik dargestellt und die klassische comma Kundin darin positioniert. Heraus kam Anke &#8211; unsere Musterkundin. Um den Shop optimal auf sie abzustimmen, kreierten wir Ihre Welt. Wie alt ist sie? Wie sieht sie aus? Welches Auto f\u00e4hrt sie und was macht sie in ihrer Freizeit? Mit diesem Wissen entwarfen wir einen auf sie abgestimmten freundlichen, femininen Shop mit einer Kakaobohne als Landmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d2194 e-con-full e-flex e-con e-child\" data-id=\"48d2194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2669bfa0 elementor-widget elementor-widget-image\" data-id=\"2669bfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x600px-2.webp\" title=\"comma-800x600px-2\" alt=\"comma-800x600px-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f52d5a e-con-full e-flex e-con e-child\" data-id=\"8f52d5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b8f65 elementor-widget elementor-widget-spacer\" data-id=\"80b8f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9951353 e-con-full e-flex e-con e-child\" data-id=\"9951353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-48bbf78 e-con-full e-flex e-con e-child\" data-id=\"48bbf78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff33453 elementor-widget elementor-widget-image\" data-id=\"4ff33453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x1200px-6.webp\" title=\"comma-800x1200px-6\" alt=\"comma-800x1200px-6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40a651 e-con-full e-flex e-con e-child\" data-id=\"c40a651\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eb899 elementor-widget elementor-widget-text-editor\" data-id=\"d0eb899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die beliebte Bohne wird nicht nur bei der Wandgestaltung, der M\u00f6blierung und dem Visual Merchandising eingesetzt, sondern wird auch als Hei\u00dfgetr\u00e4nk an der neu integrierten Bar angeboten.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>Eine Besonderheit in der Gestaltung ist au\u00dferdem der Farb- und Materialwechsel in der Decke, dem Boden und in der Wandgestaltung. Dieser optische Schnitt durch den Raum sorgt f\u00fcr eine eindeutige Abgrenzung der zwei Markenwelten von comma und CI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1af4e e-con-full e-flex e-con e-child\" data-id=\"da1af4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309b05e elementor-widget elementor-widget-spacer\" data-id=\"309b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5025a6 e-con-full e-flex e-con e-child\" data-id=\"f5025a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58f97aa e-con-full e-flex e-con e-child\" data-id=\"58f97aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c4928 elementor-widget elementor-widget-image\" data-id=\"43c4928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x600px-3.webp\" title=\"comma-800x600px-3\" alt=\"comma-800x600px-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d06dbb e-con-full e-flex e-con e-child\" data-id=\"0d06dbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10873b5 elementor-widget elementor-widget-image\" data-id=\"10873b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x600px-1.webp\" title=\"comma-800x600px-1\" alt=\"comma-800x600px-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-472337b e-con-full e-flex e-con e-child\" data-id=\"472337b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b148a elementor-widget elementor-widget-text-editor\" data-id=\"50b148a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"col-1041581483\" class=\"col medium-8 small-12 large-8\"><div class=\"col-inner\"><div id=\"col-213000047\" class=\"col medium-8 small-12 large-8\"><div class=\"col-inner\"><p>Das einpr\u00e4gsame Logo der Modemarke, das Komma, wurde subtil in die Gestaltung mit eingebunden. So findet es sich in Schriftz\u00fcgen an der Wand und als Griff an den Schr\u00e4nken wieder.\u00a0<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154168e e-con-full e-flex e-con e-child\" data-id=\"154168e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e264eb7 elementor-widget elementor-widget-spacer\" data-id=\"e264eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70f9df8b e-flex e-con-boxed e-con e-parent\" data-id=\"70f9df8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de801c7 e-con-full e-flex e-con e-child\" data-id=\"de801c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9382221 elementor-widget elementor-widget-image\" data-id=\"9382221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/190213_COMMA_KN_M0005.jpg\" title=\"190213_COMMA_KN_M0005\" alt=\"190213_COMMA_KN_M0005\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7193daf e-con-full e-flex e-con e-child\" data-id=\"7193daf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9858509 e-con-full e-flex e-con e-child\" data-id=\"9858509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75290b8 elementor-widget elementor-widget-image\" data-id=\"75290b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x1200px-4.webp\" title=\"comma-800x1200px-4\" alt=\"comma-800x1200px-4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a04fc85 e-con-full e-flex e-con e-child\" data-id=\"a04fc85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d391f elementor-widget elementor-widget-image\" data-id=\"13d391f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gruschwitz.de\/wp-content\/uploads\/2024\/08\/comma-800x1200px-5.webp\" title=\"comma-800x1200px-5\" alt=\"comma-800x1200px-5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf1b7c8 e-flex e-con-boxed e-con e-parent\" data-id=\"1bf1b7c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a92dc71 e-con-full e-flex e-con e-child\" data-id=\"a92dc71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4123fb elementor-widget elementor-widget-spacer\" data-id=\"a4123fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6af44f5a e-con-full e-flex e-con e-child\" data-id=\"6af44f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68871244 elementor-widget elementor-widget-heading\" data-id=\"68871244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mehr zu diesem Projekt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29817daa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29817daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a29966 e-con-full e-flex e-con e-child\" data-id=\"67a29966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20dddf26 elementor-widget elementor-widget-text-editor\" data-id=\"20dddf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kunde<\/strong><br \/>comma, GmbH &amp; Co. KG<br \/><a href=\"https:\/\/www.comma-store.de\/\" target=\"_blank\" rel=\"noopener\">www.comma-store.de<\/a><\/p><p><strong>Standort<\/strong> <br \/>Konstanz, Deutschland<\/p><p><strong>Fl\u00e4che<\/strong><br \/>150 m\u00b2<\/p><p><strong>Fertigstellung<br \/><\/strong>Februar 2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-356af15 e-con-full e-flex e-con e-child\" data-id=\"356af15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d09ceb2 elementor-widget elementor-widget-text-editor\" data-id=\"3d09ceb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><\/b><b>Gestaltung &amp; Planung<br \/><\/b>Gruschwitz GmbH; Tizianstr. 53, 80638 M\u00fcnchen<br \/><a href=\"http:\/\/www.gruschwitz.de\" target=\"_blank\" rel=\"noopener\">www.gruschwitz.de<\/a><\/p><p><strong>Fotos<\/strong><br \/>comma, GmbH &amp; Co. KG, Rottendorf <br \/><a href=\"http:\/\/www.comma-fashion.com\" target=\"_blank\" rel=\"noopener\">comma-fashion.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484fa59 e-con-full e-flex e-con e-child\" data-id=\"484fa59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e414a elementor-widget elementor-widget-spacer\" data-id=\"b6e414a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Showroom f\u00fcr Comma neu interpretiert F\u00fcr das neue Shop Konzept der Modemarke comma, erstellten wir im ersten Schritt eine ausf\u00fchrliche Zielgruppenanalyse anhand einer Limbic Map. Dabei wurden alle menschlichen Werte, W\u00fcnsche und Eigenschaften in einer Grafik dargestellt und die klassische comma Kundin darin positioniert. Heraus kam Anke &#8211; unsere Musterkundin. Um den Shop optimal auf [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1047,"parent":84,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"categories":[13,16],"tags":[],"class_list":["post-1045","page","type-page","status-publish","has-post-thumbnail","hentry","category-retail","category-alle-projekte","entry","has-media"],"_links":{"self":[{"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/pages\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/comments?post=1045"}],"version-history":[{"count":0,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/pages\/1045\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/pages\/84"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/media\/1047"}],"wp:attachment":[{"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/media?parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/categories?post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gruschwitz.de\/en\/wp-json\/wp\/v2\/tags?post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}