Unforgettable fan moments in the FC Bayern Megastore
The new store concept of the FCB fan shop in the Allianz Arena in Munich makes every footballer's heart beat faster.
The highlight pedestals are central elements of the wayfinding system and guide visitors through the store. Specially designed luminaires in the form of illuminated rings create an exciting lighting effect. Optimising the checkout situation was one of the main requirements for the new shop concept.
This is now so skilfully designed that unnecessary waiting times are avoided even at high capacity. The combination of high tech and a sense of tradition is important to us. An activity area with a media bar and 85-inch touch screen integrates digital retail elements into the shop, which not only attracts fans to explore. Under the motto "The measure of all things", designed by the Munich advertising agency 19:13 GmbH, legends and current FC Bayern players are on display in the shop.
A large leather couch with TV connection and mobile phone charging stations invites you to linger in comfort. Finally, at the new custom bar, fans can have their new fan merchandise embroidered and personalised to make it unique.
More about the FC Bayern project
Customer
FC Bayern München Fan-Shop AG & Co. KG, Munich/Germany
www.fcbayern.com/store
Location
Allianz Arena, Werner-Heisenberg-Allee, Munich
Area
1.030m²
Completion
July 2019
Concept, planning, realisation
Gruschwitz GmbH; Tizianstr. 53, 80638 Munich
www.gruschwitz.de
Photos:
Gruschwitz GmbH, Munich/Germany