hajo

A Space for Fashion, Brand, and Encounters

New hajo mode Showroom at the Company Headquarters in Weiden, Bavaria

With an impressive new showroom, hajo strick GmbH is making a clear statement for contemporary brand staging at its headquarters in Weiden, Bavaria. In just four weeks, a 130-square-meter retail space was created—an environment where fashion becomes a tangible experience: high-quality, understated, and atmospheric.

A Branded Experience with a Clear Signature

As one of Germany’s leading manufacturers of men’s polo shirts and official sponsor of the German Polo Tour since 2016, hajo stands for commercially successful fashion with a distinctive profile. The new showroom was conceived as a stand-alone solution, yet offers great potential for expansion to additional locations.

Gruschwitz GmbH, based in Munich, was responsible for the concept, planning, execution, and project management. The design deliberately embraces restraint to place the spotlight on the product range: premium women's and men's fashion with a focus on knitwear, trousers, and polo shirts. The space is clearly zoned—women’s fashion under the theme “Joy of Life”, men’s fashion grouped under “hajo, Polo & Sportswear”.

The premium label TOM RIPLEY, with its collections made in Italy, represents excellent quality as well as fair and sustainable production. Positioned centrally in the room, the brand is showcased in a striking gondola featuring its signature pattern. Set beneath a transparent ceiling, this installation forms the visual centerpiece of the octagonal layout—a defining highlight of the space.

Design Language and Materials with Substance

The suspended ceiling echoes the octagonal silhouette of the building and is structured with a delicate mesh fabric, creating an effect of transparency and lightness. A graphic-patterned carpet creates a striking design accent at the center and emphasizes the architectural geometry. Subtle greige tones combined with a soft blue-green and defined contours provide a harmonious backdrop that keeps the focus on the merchandise.

Large-format terrazzo tiles, bronze steel signage, and walls finished with Terrastone plaster lend the space a refined and sophisticated atmosphere. The interior concept is complemented by furniture made of black-stained natural wood with steel tubing, fabric curtains for shading, as well as three sales tables and a large, hierarchy-free meeting table in the rear area. All elements are mobile and adaptable for purposes such as training sessions.

Sustainable. Refined. Thoughtfully Designed.

The project impresses both aesthetically and functionally through its consistent use of sustainable materials. Environmentally conscious choices include recycled carpet flooring (Cradle-to-Cradle certified) and an intelligently engineered ceiling structure that eliminates the need for additional support systems. Flexible LED spotlights ensure precise lighting throughout the space.

The reception area also reflects the project’s blend of style and experience: a high-quality ceramic counter and a sleek designer coffee machine underscore the guiding philosophy – Fashion meets Lifestyle.

Behind the scenes

Our short videos will give you even more insights into the hajo project.

Facts about the hajo showroom

Customer
hajo strick GmbH
www.unternehmen.hajo-mode.com

Location
Company headquarters Weiden i. d. Oberpfalz
Phillipp-Karl-Str. 7, 92637 Weiden i. d. Oberpfalz

Offer
Fashion for women and men; T-shirts, polo shirts, sweatshirts, pullovers, cardigans, and vests; a wide range of styling options from sporty to contemporary.

Area
Area (total): approx. 155 m²
Sales area: 130 m²

Levels
1

Construction time
4 weeks

Opening
22.04.2025

Interior design, concept, planning, execution, project management, construction supervision
Gruschwitz GmbH; Tizianstr. 53, 80638 Munich
www.gruschwitz.de

Shopfitting system
Gruschwitz GmbH; Tizianstr. 53, 80638 Munich www.gruschwitz.de

Blanket (mesh fabric)
i-Mesh by S.I. SRL; VIA JESINA 60, 60022 CASTELFIDARDO, Ancona, Italy
www.i-mesh.eu