Project Description

Ventrella

Client:

Agentur Ventrella GmbH, Munich

Briefing:

Agentur Ventrella, a Munich fashion agency specialised in Italian ladies and men’s fashion, shoes and accessories, is well-known for its high-end quality. The new location should replace the previous space in Wilhelm-Wagenfeld-Strasse. The exclusive brands, ranging from casual chic to top fashion, shall be presented on approximately 400 m².

Concept:

The whole sales area shows an industrial look in an urban style, characterized by rather masculine shapes as well as mostly plain materials like black steel, concrete walls and black MDF surfaces. Power buses with spots are integrated in the open ceiling and support the rough appearance. Still, visitors definitely enjoy a welcoming atmosphere: Not only the oiled herringbone parquet out of smoked oak, but also the customized wooden communication desks make the showroom warm and cosy. Furthermore, clients are invited to linger in the own lounge which is provided with a couch for relaxation and a wall sculpture supporting the pleasant room ambiance. Ceiling-level windows visually open the showroom to all sides, adding further comfort to the atmosphere of the showroom.