Project Description

Tegernsee Arkaden

Client:

Tegernsee Arkaden GmbH, Miesbach

Briefing:

Creation of a mulitbrand concept, for a new traditional shopping centre near Tegernsee.

Concept:

In the interior, the viewing axes is designed so that new reference points can be continuously discovered. Authentic materials such as natural stone, solid oak and larch emphasise the regional concept.
In the traditional Bavarian clothing shop Trachtenhaus Karl Jäger, ceilings and pillars were redesigned to invoke the style of a vault. Cleverly positioned relaxation areas and oases for Stammtisch tables, which can be enhanced with music and plates of Bavarian snacks, provide a very special retail experience. The customer can reach both store sections (Tegernsee Arkaden and Trachtenhaus Karl Jäger) via a local open connection and can thereby use the high-quality product offering on both sides in comfort.