Project Description

Superdry

Client:

Superdry SuperGroup PLC UK

Briefing:

Supervising the project of the worlds biggest SUPERDRY Flagship Store in Berlin Charlottenburg

Concept:

The new Flagship Store of SUPERDRY invites the shopper to stay and to constantly find new and interesting details and rooms – all in a vintage, cool loft environment. Open, industrial ceilings, concrete floor finishes, used oak floors create a „Living Room Atmosphere“ underlined by Fixtures made of Key-Klamps, vintage tool shop accessories and Georgian-wire glass elements.

The adjacent cafe has an outstanding position within the roff-top. The external operator THE BARN is keen on it´s lounge feeling with hand brown filter coffee and natural finger food.