Superdry SuperGroup PLC UK
Supervising the project of the worlds biggest SUPERDRY Flagship Store in Berlin Charlottenburg
The new Flagship Store of SUPERDRY invites the shopper to stay and to constantly find new and interesting details and rooms – all in a vintage, cool loft environment. Open, industrial ceilings, concrete floor finishes, used oak floors create a „Living Room Atmosphere“ underlined by Fixtures made of Key-Klamps, vintage tool shop accessories and Georgian-wire glass elements.
The adjacent cafe has an outstanding position within the roff-top. The external operator THE BARN is keen on it´s lounge feeling with hand brown filter coffee and natural finger food.