Project Description

SUPERDRY

Client:

Supergroup Internet Limited, Munich.

Briefing:

Implementation of the shop concept in the Superdry Store in the Riem Arcarden. 

Concept:

The Look of the Superdry Store Munich – with the Riem Arkaden Shopping Mall – is dominated by the typical vintage look of the Brand Store Design.

Besides the various wooden wall paneling the ceiling and walls are painted in shades of grey and blue-grey.

The industrial style is emphasized by visible technical installations, the concrete floor and the fixtures made of raw hot rolled steel and recycled wood.

The massiv LED screen in the entrance area, located right after the open facade, promotes the brand image as impressive as the chrome shining logo within the mall.