Project Description

Massimo Dutti

Client:

Massimo Dutti Ltd., Moscow

Briefing:

Implementation of the shop concept within SC “Vegas III”, Moscow.

Concept:

The main conceptual idea – naturalness. Therefore the shop concept is characterized by pure elegance and straight lines. The interior is decorated in a soothing classical style, dominated by white color. Against this background rich colors and delicate tones of the products look amazing. Digital screens in the store can be used for seasonal promotions and make the shopping tour an emotional experience.