Project Description

Lloyd

Client:

LLOYD Shoes Retail GmbH, Sulingen; AL HURAFI FOR ADVANCED CONTRACTING CO. LTD.

Briefing:

Development of the first Lloyd Shoe Shop in Saudi Arabia in collaboration with the local partners – retail space 115 sqm.

Concept:

Adaption of the 2014 developed concept store designs by Gruschwitz considering the special requests like the partial differentiation of the male and the female space. A big lounge gives the opportunity to relax and for intensive guidance. Because of the exceptional structural conditions like low ceilings and the connection of two shopping areas it was necessary to develop special furniture, a welcoming entrance area and a suitable lightening concept. The high amount of locally manufactured components required an intense teamwork with our local partners.