Project Description

Jaguar / Land Rover


Jaguar Land Rover Deutschland GmbH, Schwalbach am Taunus


Redesign of the previous Aston Martin showroom in the centre of Munich, to a new emotional brand store of Jaguar and Land Rover.

Concept (Design & Conception by JLR / Planing by Principle):

In the centre of Munich City should arise a new brand store for merchandising of Jaguar and Land Rover. The main focus should be built on the experiences around the brand. In addition to a new orientation of the room, a own light and audio concept was also engineered. The „Emotion Wall“, where the whole day experiences of Jaguar and Land Rover are projected, is one of the key elements of the concept.