Project Description

Jägermeister PopUp


Mast-Jägermeister SE


The concept of Jägermeister’s pop up store focusing on the topic „Oktoberfest“ should be realised within the security zone at Munich Airport. Concept implementation, project coordination and check of fire protection requirements were the main tasks.

Concept/ Design: Dan Pearlman
Graphics: Proof & Sons GmbH & Co KG
Store Construction: Manfred Hartl Schauwerbung for Gruschwitz GmbH

Project Details
– Location: Munich Airport, Terminal 2, Level 04, security zone (restricted area)
– Size: 35 m²
– Jobs: coordination, concept implementation, check of fire protection requirements


Running for eight weeks from 1 September, 2018, the temporary pop up store offers a special brand experience getting visitors in the perfect mood for Munich’s Oktoberfest. Apart from the typical Jägermeister and premium Manifest products, a special Jägermeister Munich edition can be bought there as well. Visitors are encouraged to discover more about the brand and can play Jägermeister’s Wheel of Fortune.