Project Description

FC Bayern Megastore

Client:

FC Bayern München AG, Munich

Briefing:

Design of a fan shop in Munich‘s Allianz Arena stadium (level 3) – space 1.100 m².

Concept:

This megastore is the final highlight of the event world within the stadium; strong emotionality
is created by color accents in red & white, player images, interactive shopping, large ball chutes, individual flocking and the use of multimedia installations; extensive brand sector for adidas; functionality is provided by a spacious register are.