Project Description

FC Bayern Megastore


FC Bayern München AG, Munich


Design of a fan shop in Munich‘s Allianz Arena stadium (level 3) – space 1.100 m².


This megastore is the final highlight of the event world within the stadium; strong emotionality
is created by color accents in red & white, player images, interactive shopping, large ball chutes, individual flocking and the use of multimedia installations; extensive brand sector for adidas; functionality is provided by a spacious register are.