Project Description

Chocion

Client:

CHOCION – Finest Chocolate, store „Werk 3“, Munich/Germany

Briefing:

Apart from the main store in Ottobrunn (near Munich, Germany) the additional store called „Werk 3“ in Munich‘s Atelierstreet, located on a former factory site, shall be the perfect home for sweet seductions and presents and shall also include a café and terrace area.

Concept:

The urban look of the concept was inspired by the store surrounding which is typical for a former factory site. In order to highlight the rather rough appearance, the concrete surfaces used for the floor, ceiling and walls were only sealed. According to CHOCION’s corporate identity, colour accents in dark brown and orange provide the salesroom with a warm atmosphere. Despite the limited space, there are convenient seatings, inviting the visitors to take some time out and relax. White surfaces in Corian further lighten the store ambience and make it very pure and authentic – what mirrors CHOCION’s craftsmanship in a perfect way. Chocolate treat and city charm – the new CHOCION store „Werk 3“ combines both in an authentic way.