Project Description

Allianz Store


Allianz SE, Munich


Design and implementation of a store concept for the Allianz Collection


By now, a fresh fashion collection of the Allianz brand helps to stimulate customer’s emotions – internally as well as externally. The fashion line is designed by LAKE5 agency in cooperation with Allianz. Gruschwitz GmbH took care of the store concept, which, on the one hand, should be globally applicable for small areas, and which, on the other hand, should make emotions and values of the recently created „Allianz Collection“ brand a true experience for all senses in the store. The applied used look (implemented with steel, matured wood and royal blue) transfers modern lifestyle to the brand‘s respectability.