CHOCION in Munich, Germany – chocolate treat with city charm

This is for all of those who adore chocolate. In Munich (Germany) a very unique store named CHOCION, dedicated to delicious and pure treat, brings the best chocolate products as well as ice-cream to townpeople. What is truly outstanding: Apart from top quality, all ingredients for the home-made goodies are fair-trade. CHOCION is far from an insider’s choice and according to their website “the CHOCION Hot Chocolate Spoon, a piece of drinking chocolate on a luxurious spoon for stirring into hot milk, is a term even used by New Yorkers.” Behind the brand is Andreas Mohrs, a pilot who gets inspired with new ideas for all kind of chocolate products by his tours all around the globe.

Apart from the main store in Ottobrunn (near Munich, Germany) Andreas Mohrs decided last year to have an additional shop in Munich‘s Atelierstreet. Being located on a former factory site, the new store called „Werk 3“ is the perfect home for sweet seductions and presents and also includes a café and terrace area. Gruschwitz office from Munich (Germany) was responsible for designing and realising the concept. The urban look of the concept was inspired by the store surrounding which is typical for a former factory site.

In order to highlight the rather rough appearance, the concrete surfaces used for the floor, ceiling and walls were only sealed. According to CHOCION’s corporate identity, colour accents in dark brown and orange provide the salesroom with a warm atmosphere. Despite the limited space, there are convenient seatings, inviting the visitors to take some time out and relax. White surfaces in Corian further lighten the store ambience and make it very pure and authentic – what mirrors CHOCION’s craftsmanship in a perfect way.

Chocolate treat and city charm – the new CHOCION store „Werk 3“ combines both in an authentic way.


About Gruschwitz

Gruschwitz ist ein führendes internationales Design- und Marketingbüro mit 360° Leistungsspektrum. Ob für Beauty, Fashion, Food, Lifestyle, Services, Shoes oder Sports – unser Team inszeniert marken- und zielgruppengerechte Erlebniswelten mit individuellem Charakter und unverwechselbarem Profil. Zu unseren Kunden gehören unter anderem Weber Grill, SuperDry, Jaguar/Land Rover und Red Bull, sowie sämtliche Marken der Inditex-Gruppe (wie z.B. Zara und Massimo Dutti).