hajo

Space for fashion, brand and encounters

New hajo mode showroom at the company headquarters in Weiden i. d. Oberpfalz

With an impressive new showroom at its headquarters in Weiden i. d. Oberpfalz, hajo strick GmbH has set a clear example for contemporary brand staging. In just four weeks, a 130 square metre sales area has been transformed into a place where fashion can be experienced - high-quality, understated and atmospheric.

Brand experience with a clear signature

As one of the leading German manufacturers of men's polo shirts and official sponsor of the German Polo Tour since 2016, hajo stands for commercially successful fashion with a profile. The new showroom was designed as a stand-alone solution, but offers potential for cross-regional multiplication.

Gruschwitz GmbH from Munich was responsible for the concept, planning, realisation and project management. The design of the space deliberately favours restraint in order to focus on the product range: high-quality women's and men's fashion with a focus on knitwear, trousers and polo shirts. The space is clearly zoned - women's fashion under the motto "Joy of Life", men's fashion in the "hajo, Polo & Sportswear" area.

The premium label TOM RIPLEY with its collections manufactured in Italy stands for excellent quality as well as fair and sustainable production. Positioned in the centre of the room, a striking gondola with a typical pattern lends the brand presence and character. Beneath the transparent ceiling, it forms the design centrepiece of the octagonal floor plan - a style-defining highlight in the room.

Design language and materials with attitude

The suspended ceiling picks up on the octagonal silhouette of the building and is structured by a light mesh fabric that conveys transparency and lightness. A graphically patterned carpet sets a design accent in the centre and emphasises the architectural geometry. Restrained greige tones combined with a soft blue-green and emphasised contours create a harmonious backdrop in which the goods take centre stage.

Large-format terrazzo tiles, discreetly inserted logos made of bronzed sheet steel and plastered walls in Terrastone emphasise the high-quality standard. The room concept is complemented by furniture made of black-stained natural wood with tubular steel, fabric curtains for shading as well as three sales tables and a large, non-hierarchical meeting table at the rear. All elements are mobile and allow flexible use - for training formats, for example.

Sustainable. Valuable. Clearly thought through.

The project is impressive both in terms of design and function thanks to the targeted use of sustainable materials. Resource-saving solutions such as a recycled carpet in cradle-to-cradle quality and an intelligent ceiling construction that does not require an additional supporting structure are used. Flexible LED spotlights ensure precise illumination.

The reception area also exemplifies the combination of style and experience: a bar counter made of high-quality ceramic and a beautifully designed coffee machine emphasise the brand's philosophy - fashion meets lifestyle.

Behind the scenes

Our short videos will give you even more insights into the hajo project.

Facts about the hajo showroom

Customer
hajo strick GmbH
www.unternehmen.hajo-mode.com

Location
Company headquarters Weiden i. d. Oberpfalz
Phillipp-Karl-Str. 7, 92637 Weiden i. d. Oberpfalz

Offer
Fashion for men and women; T-shirts, polo shirts, sweatshirts, jumpers, cardigans and waistcoats; a wide range of possible combinations from sporty to modern

Area
Area (total): approx. 155 m²
Sales area: 130 m²

Levels
1

Construction time
4 weeks

Opening
22.04.2025

Interior design, conception, planning, realisation, project management, construction supervision
Gruschwitz GmbH; Tizianstr. 53, 80638 Munich
www.gruschwitz.de

Shopfitting system
Gruschwitz GmbH; Tizianstr. 53, 80638 Munich www.gruschwitz.de

Blanket (mesh fabric)
i-Mesh by S.I. SRL; VIA JESINA 60, 60022 CASTELFIDARDO, Ancona, Italy
www.i-mesh.eu